To celebrate this tenth issue, MacGuffin invited ten creatives to come up with a label for a fictive bottle. Inspiration for the contents came from a host of sources, ranging from spicy Egyptian cuisine and Maori vowel sounds to big-billed pelicans and a Chilean novel.
Labels designed by Archief Cairo, Bart de Baets, Lou Buche, Catherine Griffiths, Na Kim, Maximage, Julie Peeters, Javier Rodriguez Fernandez, Fenna Schilling and Cleo Tsw. Images by Guus Kaandorp
CARAMBOLAGE
Lou Buche
“Carambolage is a bold and fortunate fruit collision. It gathers every different hooch my grandfather used to make. Neither holy nor blasphemous, yet very close.”
Lou Buche
“Carambolage is a bold and fortunate fruit collision. It gathers every different hooch my grandfather used to make. Neither holy nor blasphemous, yet very close.”
BLOOD ORANGE
Cleo Tsw
“Zesty blood orange juice, homemade and decanted into recycled glass milk bottles for friends and family.”
ORAN C
Na Kim
“Cheap South Korean beverage with a natural fruit fragrance. Celebrating its fiftieth anniversary this year, Oran C feels like a sweet old friend who embraces both the dark side of modern history and the innocent pop culture of South Korea.”
Cleo Tsw
“Zesty blood orange juice, homemade and decanted into recycled glass milk bottles for friends and family.”
ORAN C
Na Kim
“Cheap South Korean beverage with a natural fruit fragrance. Celebrating its fiftieth anniversary this year, Oran C feels like a sweet old friend who embraces both the dark side of modern history and the innocent pop culture of South Korea.”
LOS SUICIDAS
Javier Rodriguez
“A bottle of aguardiente, or Licor de Anís, from Madrid. This fictional bottle appears in one of my favourite books by Roberto Bolaño, called Los detectives Salvajes.”
Javier Rodriguez
“A bottle of aguardiente, or Licor de Anís, from Madrid. This fictional bottle appears in one of my favourite books by Roberto Bolaño, called Los detectives Salvajes.”
AEIOU_BOTTLED SOUND
Catherine Griffiths
“A collection of vowel sounds in a perfume-scale bottle from whisper to piercing, another play on speech and language, an act of listening.”
Catherine Griffiths
“A collection of vowel sounds in a perfume-scale bottle from whisper to piercing, another play on speech and language, an act of listening.”
MELANA DE LEON
Fenna Schilling
“A fictive bottle of medicinal mushroom drops.”
Fenna Schilling
“A fictive bottle of medicinal mushroom drops.”
1. Lorenzo Lotto, Family Portrait, 1524. Courtesy Hermitage Museum, St Petersburg
BILL PROSECCO, EXTRA DRY
Julie Peeters
“A Pelican walks in to a bar. The bartender says to the Pelican: I’m sorry, but we don’t accept big bills.”
CASSEUSE CUEILLEUSE
Maximage
“Special remix version of an existing French wine.”
Julie Peeters
“A Pelican walks in to a bar. The bartender says to the Pelican: I’m sorry, but we don’t accept big bills.”
CASSEUSE CUEILLEUSE
Maximage
“Special remix version of an existing French wine.”
TAN
Bart de Baets
“On my lunch break I enjoy watching videos in which celebrities share beauty tips while washing their face and applying products, supposedly in order to ‘get ready’. I’d no idea SPF was sunscreen and how crucial it is for all these people. And that you’re supposed to wear sunscreen in winter too.”
Bart de Baets
“On my lunch break I enjoy watching videos in which celebrities share beauty tips while washing their face and applying products, supposedly in order to ‘get ready’. I’d no idea SPF was sunscreen and how crucial it is for all these people. And that you’re supposed to wear sunscreen in winter too.”
1. Lorenzo Lotto, Family Portrait, 1524. Courtesy Hermitage Museum, St Petersburg
KOSHARY SAUCE
Archief Cairo
“Bottle for Koshary, an Egyptian dish dating from the nineteenth century, which combines Italian and Middle Eastern elements. Accompanied by different flavorings and sauces in plastic pockets or packages. There is no traditional Koshary plate without a nice, spicy and garlicky bottle of sauce.”
Archief Cairo
“Bottle for Koshary, an Egyptian dish dating from the nineteenth century, which combines Italian and Middle Eastern elements. Accompanied by different flavorings and sauces in plastic pockets or packages. There is no traditional Koshary plate without a nice, spicy and garlicky bottle of sauce.”
3. Bhojraj, Portrait of Prince Muhammad Buland Akhtar at Prayer, c. 1700 –1750. Courtesy The Metropolitan Museum of Art, New York
7. Philip Henry Delamotte, Alhambra and Court of Lions, Crystal Palace, Sydenham, c. 1859. Courtesy The Metropolitan Museum of Art, New York
10. Niche ‘Bellini’ Carpet, Anatolia, late 16th century, 177 × 134 cm. Zaleski Collection. Courtesy of Moshe Tabibnia Gallery, Milan
19. Taj Mahal Mosque Interior, Uttar Pradesh, India. Photo Alamy
